Let’s imagine a website which gives small businesses in developing areas around the world access to free web-based business software, financial planning resources, commercial contacts, and other information they need to be successful.
This website will provide leaders of new and developing businesses access to a suite of software that provides simple and reliable double entry bookkeeping, payroll processing, sales forecasting, and other necessary business management functions. Additionally, the website will include a free portal to crucial services such as employment postings, regional legal guidelines, sales opportunities, and business development tools. Access to local and global contacts via this portal will give businesses more viability, give them access to wider markets, and put them in touch with the contacts they need to be successful. Businesses may be able to apply for microfinanced loans, government incentives, and other means of attaining capital.
This website will address informational and logistical barriers to entry of small businesses in remote or underdeveloped areas without an existing support network, widespread infrastructure, and preexisting culture of entrepreneurship. The
Entrepreneurs in the developing world would have better access to verified information, support networks, and new markets. This empowerment of individual businesses would also lead to new local jobs, increased availability of goods and services, and the generation of wealth throughout communities.
The first step to properly implementing this website would be to conduct a needs assessment of areas that would benefit from online business development software to figure out who we could reach and what we could offer them. Creating usable, reliable online business management software with the features needed by small businesses in the developing world, translated for many possible markets would follow, and finally, recruiting business experts to share knowledge of standard practices, financial howtos, and entrepreneurial techniques would get the site up and functioning.
Optimally, those businesses that used the website would have better access to crucial information and would be more likely to succeed and grow. These businesses would set an example in their communities and share their knowledge via the website, enabling sustainable business practices to spread through their localities. One would compare the outcomes of a sample of businesses who used the software with similarly equipped businesses in the region who did not. For product-driven companies, an increase in the number of potential customers who would like to import their product would lead to fairer, more competitive pricing for goods.